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Championship Productions Featured Items!

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    with Saleem Habash,
    8X UCA National Championship Coach,
    former University of Kentucky Head Coach,
    Coach and choreographer of the Dunbar (KY) HS Cheer squad featured in "Cheerleader Nation" (Lifetime TV)

    Learn basic stunts and transitions and all the fundamentals you will need for proper execution. Each stunt is demonstrated followed by a step-by-step explanation and break down. By perfecting the stunts on this tape your team will have a solid foundation and the ability to naturally progress to more advanced levels.

    35 minutes. 2004.


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    with Saleem Habash,
    8X UCA National Championship Coach,
    former University of Kentucky Head Coach,
    Coach and choreographer of the Dunbar (KY) HS Cheer squad featured in "Cheerleader Nation" (Lifetime TV)

    Learn new and original cheers and chants from the University of Kentucky Cheerleaders! This video includes six cheers and 12 chants. These cheers and chants are great for all levels of cheerleading. All cheers and chants are clearly taught and demonstrated from the front and back so your team can learn quickly and effectively. In addition to the cheers and chants, we have included helpful instruction on motion techniques and drills! These are great to reinforce your cheerleaders' current skills and/or to develop skills for beginning cheerleaders.

    25 minutes. 2004.


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    with Saleem Habash,
    8X UCA National Championship Coach,
    former University of Kentucky Head Coach,
    Coach and choreographer of the Dunbar (KY) HS Cheer squad featured in "Cheerleader Nation" (Lifetime TV)

    New and original dances are taught and demonstrated from the front and the back including four 4:8 count dances and four 8:8 count dances that are perfect for routines, pep rallies, sidelines, pre-games and halftimes! The dances are performed to our newly produced CD, "ChampCheer & Dance Mix" (Volume 2), and taught with counts, making it easy to use your own music instead, if desired. Habash breaks down each dance into 8-count segments. This proven method of teaching makes learning quick and effective. Based on the popularity of Habash's previous Dances & Quick Dances DVD, this will be one of our all-time, best-selling DVDs ever.

    45 minutes. 2006.


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  • 06/01/15--22:00: Cheers & Chants, Vol. 10
  • with Mark Bagon, former Iowa State University cheerleader and two-time collegiate All-American;
    owner and coach at the Iowa All Stars competitive cheer gyms. He has choreographed numerous State, National, and All Star 1st Place Championship routines.

    In Volume 10, Mark Bagon shares six cheers and 10 chants that are sure to help increase the quality of your cheer program. With each cheer and chant, you will see variations as well as two vantage points, front and back. All cheers and chants include detailed motion breakdowns. This presentation includes cheers and chants that include a solid mix for team motivation, game excitement, and crowd interaction.

    19 minutes. 2008.


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  • 06/01/15--22:00: Coaching Youth Cheerleading
  • co-written by Varsity Brands
    and the American Sport Education Program (ASEP).

    We've got spirit-how 'bout you? As a newly anointed youth cheerleading coach, you've demonstrated that you have the spirit to coach, but what about the know-how? Even if you were a cheerleader in a previous life, being a cheerleader and coaching a cheer squad are two different things. Not to worry: Coaching Youth Cheerleading will help you sort out the herkies from the handsprings and provide you with the tools and knowledge to run your cheerleading squad with confidence.

    Written especially for coaches of cheerleaders ages 14 and under by cheerleading heavyweights Varsity Brands and the American Sport Education Program (ASEP), Coaching Youth Cheerleading is the definitive guide for youth cheerleading coaches. Dozens of drills, games, and cheers are all supplemented by photos depicting correct form and position. Also included are introductions to techniques for performing cheers and dances, partner stunts and pyramids, and jumps and tumbling routines. Highlighted throughout the book are coaching tips you can reference quickly.

    In addition to the basic skills and responsibilities for cheerleading, you will gain valuable insight on general coaching concepts such as coaching philosophy, communicating with squad members and parents, and preparing for the season. You'll also learn basic sport first aid protocols for injuries and illnesses you might encounter during practices or games. A glossary of cheerleading terms, assorted forms and checklists that you can copy for use with your own squad, and 30 cheers and sidelines will help you begin building a foundation of material.

    152 pages. 2009.


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    featuring Pop Warner Coach Gina Medlock and the Normandy Athletic Association in Jacksonville, FL

    This Pop Warner Cheerleading presentation is designed to help cheer coaches and squads leave no stone unturned detailing all things game day! What makes this DVD unique is that it follows Gina Medlock's Pop Warner cheer squad though an actual Pop Warner game day.

    Coach Medlock begins with the administrative perspective, which includes a 10-item checklist of Pop Warner's "best policies" for the managing your team on game day. These policies make up the highest of standards for the safety and fun of cheerleaders and coaches.

    What follows next is an actual sequence of events to help coaches plan and execute a successful game day experience. Each sequence is detailed in terms of administrative responsibilities, as well as responsibilities and functions for the squad and includes:

    • Site arrival and site evaluation protocol
    • Warm-up and stretching: 9 exercises for your squad
    • Jumps: A 3-jump demonstration with tips for eye catching jump execution
    • Halftime routines: Features cheers, stunts, and dances with instructional components and hello chants
    • Cheers for the Offense
    • Cheers for the Defense
    • Engaging the Crowd
    • Sideline Stunts: Prep extension, full extension and stunting with signs for crowd participation
    • Opening and Team Entrance Cheers and Formations
    • National Anthem Protocol
    • Kick-off Cheers
    • Game Time Outs
    • Protocol for welcoming visiting squads
    • Post game protocol including warm down and game review
    • Team dismissal focusing on participant safety

    This DVD is the perfect guide to a safe, fun, energy filled, and successful game day cheerleading experience.

    Recommended for Pop Warner Novice and Intermediate Cheer Skill Levels.

    Filmed on site at the Pop Warner Southeast Regional Championships in Orlando, FL December 2009.

    35 minutes. 2010.


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    with Jen Uselton,
    UCA Cheer Instructor for 17 years, 6x UCA Head Instructor of the Year,
    former American Association of Cheerleading Coaches & Administrators Coaches (AACCA) Education Coordinator

    Veteran cheer coach Jennifer Uselton presents an instructional video that will help cheer squads learn new conditioning skills or improve existing ones.

    Utilizing all four corners of a practice mat, Uselton takes viewers step-by-step through a unique system of skill-specific activities, synchronization drills, transitions and other strategies for developing strength and flexibility. She also shares a number of straightforward coaching tips designed to maximize the effectiveness of various exercises.

    Here are just a few of the techniques Uselton shares as she walks viewers through her one-of-a-kind, four-corner program:

    • Corner 1 - In the toe-touch corner, Uselton works the lower half of the body using 30-second jump-training drills to increase flexibility, height and strength.
    • Corner 2 - Tumbling is the focus of this corner. Uselton offers skill- and confidence-building drills for inexperienced tumblers along with strategies for synchronizing tumbling routines.
    • Corner 3 - The drills presented in the "Lemon Squeezer" corner are designed to build overall endurance and develop stronger breathing techniques that will help squad members yell louder.
    • Corner 4 - Drawing on techniques presented earlier in the video, the dance/motion corner introduces a higher level of synchronization for stunting, tumbling and dance routines.
    Whether you're building a new squador working with a team of experienced athletes, Uselton's unique conditioning program will help you maximize workouts, develop more confident athletes and enhance the quality of cheer routines.

    This detailed, easy-to-follow video is packed with drills and tips presented by one of the nation's leading cheer coaches is a must-have for all cheer squads.

    27 minutes. 2011.


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    with Jomo Thompson,
    University of Kentucky Head Coach,
    7x National Championship Coach;
    2009 USA National Cheerleading Team Head Coach;
    and head coach of North Laurel KY High School, 2009 National Champions

    University of Kentucky Head Coach Jomo Thompson shares his 15 favorite football cheers and chants - all featuring demonstrations by members of the 2009 National Championship UK cheer squad. Separate front and back views ensures you see everything you need to teach these cheers and chants to your squad. These new moves and cheers are sure to generate maximum excitement for your crowd and your team. Don't miss out on the action.

    17 minutes. 2009.


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  • 06/01/15--22:00: Advanced Stunts, Vol. 10
  • with Mark Bagon, former Iowa State University cheerleader and two-time collegiate All-American;
    owner and coach at the Iowa All Stars competitive cheer gyms. He has choreographed numerous State, National, and All Star 1st Place Championship routines.

    In this advanced stunts DVD, cheer coach Mark Bagon takes you through nine advanced stunts. Included are: splits to extension, splits to liberty, splits show and go to liberty, Arabesque, full down, single base toss liberty, heel stretch lean heel stretch, heal stretch lean to the cyclone, the half and half, and backhand spring up to prep. Coach Bagon details the coaching techniques as his performers demonstrate the stunt.

    21 minutes. 2008.


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    with Dana Logan,
    Ames (IA) High School Head Winter Cheer Coach (Basketball & Wrestling) and Championship Production's Cheer Education Director

    Add variety to your wrestling cheer squad's repertoire with 25 new wrestling cheers! Dana Logan delivers cheers in four categories designed specifically to be used at various times in a wrestling match. These essential categories include:

    • Neutral Cheers (5 cheers for takedowns from the neutral position)
    • Offense Cheers (5 cheers for pinning situations)
    • Defense Cheers (5 cheers for reversals/escapes)
    • Anytime Cheers (10 general cheers for use at any point during a match)
    Each cheer is fully demonstrated, broken down and explained, then shown again to make mastering them a fun and easy task. Wrestlers are used throughout the video to demonstrate the key wrestling positions, so that your cheerleaders can be confident they're using the correct cheers at the correct times.

    Coach Logan also provides examples of ways you can change the words in your cheers to make them more specific to your team or school.

    This presentation is great for squads with a lot of experience looking for some new ideas, as well as for squads trying to build their wrestling cheer program and learn the cheer basics for wrestling!

    32 minutes. 2013.


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    by Mark Coleman,
    Owner of CheerAndDanceMusic.com; former cheerleader at Vanderbilt University and the University of Kentucky

    Mark Coleman is one of the leading producers of cheer and dance music in the country. His third volume of ChampCheer includes 36 tracks- 12 dance mixes, 12 cheer mixes, six stunt mixes, and six mega dance mixes! The tracks are mixed at 140, 145 and 150 beats per minute.

    Track List Includes:

    Dance Mixes

    • Track 1 - Right Round (140 BPM)
    • Track 2 - Right Round (145 BPM)
    • Track 3 - Right Round (150 BPM)
    • Track 4 - Shawty Get Loose (140 BPM)
    • Track 5 - Shawty Get Loose (145 BPM)
    • Track 6 - Shawty Get Loose (150 BPM)
    • Track 7 - Nu Nu (140 BPM)
    • Track 8 - Nu Nu (145 BPM)
    • Track 9 - Nu Nu (150 BPM)
    • Track 10 - Just Dance (140 BPM)
    • Track 11 - Just Dance (145 BPM)
    • Track 12 - Just Dance (150 BPM)

    Cheer Mixes

    • Track 13 - Cheer Mix #1, 15 8-Count (140 BPM)
    • Track 14 - Cheer Mix #1, 15 8-Count (145 BPM)
    • Track 15 - Cheer Mix #1, 15 8-Count (150 BPM)
    • Track 16 - Cheer Mix #2, 10.5 8-Count (140 BPM)
    • Track 17 - Cheer Mix #2, 10.5 8-Count (145 BPM)
    • Track 18 - Cheer Mix #2, 10.5 8-Count (150 BPM)
    • Track 19 - Cheer Mix #3, 21 8-Count (140 BPM)
    • Track 20 - Cheer Mix #3, 21 8-Count (145 BPM)
    • Track 21 - Cheer Mix #3, 21 8-Count (150 BPM)
    • Track 22 - Cheer Mix #4, 18 8-Count (140 BPM)
    • Track 23 - Cheer Mix #4, 18 8-Count (145 BPM)
    • Track 24 - Cheer Mix #4, 18 8-Count (150 BPM)

    Stunt Mixes

    • Track 25 - Stunt Mix #1, 15 8-Count (140 BPM)
    • Track 26 - Stunt Mix #1, 15 8-Count (145 BPM)
    • Track 27 - Stunt Mix #1, 15 8-Count (150 BPM)
    • Track 28 - Stunt Mix #2, 14.5 8-Count (140 BPM)
    • Track 29 - Stunt Mix #2, 14.5 8-Count (145 BPM)
    • Track 30 - Stunt Mix #2, 14.5 8-Count (150 BPM)

    Mega Dance Mixes

    • Track 31 - Mega Dance Mix #1, 37 8-Count (140 BPM)
    • Track 32 - Mega Dance Mix #1, 37 8-Count (145 BPM)
    • Track 33 - Mega Dance Mix #1, 37 8-Count (150 BPM)
    • Track 34 - Mega Dance Mix #2, 36.5 8-Count (140 BPM)
    • Track 35 - Mega Dance Mix #2, 36.5 8-Count (145 BPM)
    • Track 36 - Mega Dance Mix #2, 36.5 8-Count (150 BPM)

    2009.


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    with Jen Schower,
    Pop Warner Cheerleading Coach

    Get expert advice and instruction from Pop Warner Cheerleading Coach Jen Schower with demonstrations from Championship cheerleaders from Jersey Shore Pop Warner!

    With a focus on building stunts through the proper progressions, Coach Schower shows you how to perfect each element of stunting as you create more complex stunts. Her basic stunts include thigh stands, shoulder stands, extension preps and basic dismounts. Coach Schower next demonstrates extended stunts and straddle sits then shows you several more difficult stunts wherein she incorporates one leg extended stunt variations such as liberties, heel stretch cradle, arabesque straight cradle, scorpion, bow and arrow and the scale.

    To make your routine look more original, Coach Schower shows you creative Ins, Outs and Transitions to give you additional flair and also demonstrates how to execute creative dismounts and basket tosses. By building off the basic elements, you will be able to create rock solid stunts and earn extra style points for your squad!

    Filmed on site at an Eastern Region Pop Warner Coaches' Clinic and at the Pop Warner National Championship venue in Orlando, FL.

    59 minutes. 2009.

    This DVD is recommended for Pop Warner Cheerleading Skill Levels: Novice and Intermediate.


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    with Jomo Thompson,
    University of Kentucky Head Coach,
    5X National Championship Coach;
    2009 USA National Cheerleading Team Head Coach;
    and head coach of North Laurel KY High School, 2009 National Champions

    This is undoubtedly the most comprehensive high school stunt instruction available anywhere! With demonstration from members of the 2009 National Champion North Laurel (KY) cheer squad, University of Kentucky Head Coach Jomo Thompson shares expert instruction for 15 stunts. Jomo builds each stunt from simple to more difficult as he details the precise movement patterns and necessary safety considerations for each member of the squad. Jomo includes the Elevator, Extension, Full Down from Elevator, Liberty, Stretch, Arabesque, 360 Squish, 360 Half, 360 Top, Rewind Half, Rewind Extended, Rewind from Liberty, Basket Straight Ride, Basket Toe Touch and Basket Pike. Take advantage of Jomo's championship experience and take your stunting to a new level.

    55 minutes. 2009.


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    with Jomo Thompson,
    University of Kentucky Head Coach,
    7x National Championship Coach;
    2009 USA National Cheerleading Team Head Coach;
    and head coach of North Laurel KY High School, 2009 National Champions

    University of Kentucky Head Coach Jomo Thompson shares his 15 favorite basketball cheers and chants - all featuring demonstrations by members of the 2009 National Championship UK cheer squad. Jomo demonstrates each cheer with separate front and back views. Learn new moves and cheers that are certain to fire up your basketball team and get your crowd involved in the action.

    16 minutes. 2009.


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    with Saleem Habash,
    8X UCA National Championship Coach,
    former University of Kentucky Head Coach,
    Coach and choreographer of the Dunbar (KY) HS Cheer squad featured in "Cheerleader Nation" (Lifetime TV)

    Once you have built a solid foundation of advanced stunts, it is time to take it to the next level. This tape will challenge your team and give them the key techniques to perform elite stunts and transitions. Each stunt is demonstrated followed by a step-by-step break down and explanation. This tape will give your team what it takes to be a top stunting team.

    30 minutes. 2004.


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  • 06/01/15--22:00: Winning it All! Pyramids
  • with Saleem Habash,
    8X UCA National Championship Coach,
    former University of Kentucky Head Coach,
    Coach and choreographer of the Dunbar (KY) HS Cheer squad featured in "Cheerleader Nation" (Lifetime TV)

    Learn pyramids, pyramid transitions, and combinations of pyramids. You will learn a variety of pyramids that will vary from basic pyramids to elite pyramid combinations. This video includes the following pyramids:

    • Low Stag Pyramid
    • Low Heel Stretch Pyramid
    • Inside Stag Pyramid
    • Heel Stretch Pyramid
    • Outside Stag Pyramid
    • Arabesque Pyramid
    • Low Stag to Inside Stag Pyramid
    • Arabesque to Heel Stretch Pyramid
    • Table Top Pyramid
    • Fall Back Pyramid
    • Basket Toss 360° Transition Pyramid

    These pyramids can be performed to words for cheers and time-outs or to music for routines. All pyramids are demonstrated and key points are explained so that your team will be able to effectively learn these exciting techniques.

    22 minutes. 2004.


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    with Jomo Thompson,
    University of Kentucky Head Coach,
    7x National Championship Coach;
    2009 USA National Cheerleading Team Head Coach;
    and head coach of North Laurel KY High School, 2009 National Champions

    University of Kentucky Head Coach Jomo Thompson's dance squad takes you to a new level of cool, funk and fun with four complete routines. Energize your squad with two original 8x8 count dance routines and two 4x8 count dance routines. Each dance is broken down into 8-count segments to make the learning easy for every squad member. These dances are sure to grab the undivided attention of any crowd. Don't miss out on these amazing routines.

    ChampCheer 3 is the featured music on this DVD.

    16 minutes. 2009.


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    with Saleem Habash,
    8X UCA National Championship Coach,
    former University of Kentucky Head Coach,
    Coach and choreographer of the Dunbar (KY) HS Cheer squad featured in "Cheerleader Nation" (Lifetime TV)

    Coach Habash gives the reasons why a proper conditioning program is critical to any cheerleading team. Three types of conditioning programs are addressed: off-season, in practice and off-practice, as well as the steps it takes to put such programs in place. Warm-up and flexibility drills are demonstrated along with stretching and tumbling exercises. This cheerleading DVD is critical if you want to have a team that is serious about the prevention of injuries.

    32 minutes. 2006.


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    with Rachel Paul,
    UCLA Dance Coach

    Ready-to-learn follow along routines! This presentation begins with instruction and demonstration of several key formations as well as several easy to follow dance moves that are used throughout the presentation. Paul breaks down two "totally choreographed" on the court (or on the turf) time-out dances followed by four additional sideline pom routines. As a bonus, Paul shares a series of basic strength development and flexibility exercises that she uses with the UCLA Dance Squad. These exercises are appropriate for in-practice or home-practice. All dances are demonstrated in segments before the total dance is put together. These eye catching and smooth - yet edgy, funky and, of course, "West Coast Cool" moves - are all wrapped into this presentation!

    This DVD uses music from Champcheer and Dance Mix, Volume 2.

    66 minutes. 2006.


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    with Mark Coleman,
    Over 35 National Titles at UCA High School Nationals, UCA All-Star Nationals, Jamfest Super Nationals and more!

    The ultimate in basic stunt instruction! Mark Coleman teaches you the basic stunt techniques and strategies that he has used with his squads to win over 35 state and national titles.

    What makes this presentation stand above all others is that Coleman shares his years of successful experience and takes time to discuss not only the how of each skill but the "why" of each skill. You will learn the nuances and tricks to make each stunt work!

    Coleman discusses how to create a disciplined commitment to safety with your squad as well as providing specific instruction on effective spotting techniques.

    Coleman presents each skill in progression from easiest to hardest. He thoroughly teaches each stunt using the whole-part-whole method:

    • The stunt is performed in its entirety.
    • The stunt is broken down position by position: Top girl, main base, secondary base and back spot.
    • The stunt is again shown in its entirety.

    BASIC STUNTS10 Stunts
    4 transitions
    6 technical position segments

    Activity (Category)

    • Step-up shoulder straddle (Basic stunt)
    • Leap frog to shoulder straddle (Basic stunt)
    • Elevator base positioning (Basic technique position instruction)
    • Elevator load position (Basic technique position instruction)
    • Elevator counts (Basic technique position instruction)
    • Elevator Extension to half pop cradle (Basic stunt)
    • Proper cradle techniques (Basic technique position instruction)
    • Top girl technique (Basic technique position instruction)
    • Twist cradle technique (Basic technique position instruction)
    • Elevator to twist cradle (Basic stunt)
    • Elevator to extension pop cradle (Basic stunt)
    • Elevator to extension twist cradle (Basic stunt)
    • Liberty pop cradle (Basic stunt)
    • Liberty twist cradle (Basic stunt)
    • Single base tap down (Basic stunt)
    • Single base pop cradle (Basic stunt)
    • Show and go (Basic stunt transition)
    • Reload to squish (Basic stunt transition)
    • Reload to liberty stall (Basic stunt transition)
    • Log roll (Basic stunt transition)

    2010.


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